The Blog
The Biggest Secret to Writing a Killer Website Bio Copy
Write your bio with your ideal client in mind. Who is the person that you want to attract to your law firm?
The Biggest Secret to Writing a Killer Website Bio
Write your bio with your ideal client in mind. Who is the person that you want to attract to your law firm?
3 Ways to Win Work Through Referral Emails
I send a lot of these emails out to lawyers. As a result, I see many replies that lawyers send. Here are 3 things that lawyers can successfully do to increase their chances of landing the client.
What is a Personal Brand and Why Should You Care?
There is something that makes you unique from your competition. Whatever it is, this is how you differentiate yourself from others and build your personal brand.
My #1 Secret to Getting Amazing Client Testimonials
To have a real life client say how great it was to work with you and to be able to include this in your marketing materials, is absolute gold. Here’s how you can get more of that precious commodity.
Got Leads? A Simple Hack to Finding Leads on LinkedIn
I get it. Lawyers are busy. Time is money, especially in the legal profession. Making time for business development might not be high on your priority list, but BD does not just happen on its own.
You Don’t Need to Go Broke to Go Solo
I “grew up” as a lawyer in Big Law. I articled and was hired back on Bay Street. I moved to a national firm that then became an international firm. These firms had big clients and big budgets. As a result, I was used to having everything I needed to practice law at my fingertips (or at least a quick request to my assistant away). When I went solo, I figured I needed all the things for my own practice. After all, I wanted to look the part – a former Bay Street lawyer who was practicing law on her own terms.