Have you ever thought about how to incorporate your brand into your business contracts so that they are not so technical and stuffy? As I say over and over, a legal contract is essential to your business. Yet to edit words or phrases in your contract in order to make it more in line with your brand can have serious consequences. Don’t give up just yet though! I have a few tricks up my sleeve that can help you to successfully spice up your business contracts without giving up your legal protection.
Email. I’ve seen some really incredible ways that small businesses incorporate their brand into their contracts through email. The language that you use in an email with your service agreement should match the personality of your business. If you are a bold, enthusiastic business, by all means use that type of language in your email when you send your businesses’ service contract. For example, you can write “Hey Amy! I am so, so excited to work with you. My services agreement is attached to this email. So grab a coffee, have a read through and let me know if you have any questions. Let’s do this!” This keeps your brand intact and sets the mood for what is to come.
Logo and Colours. You can also incorporate your logo and colours into the contract. Use your company’s letterhead (or if you don’t have one, just slap your logo on top of the document). This helps to jazz up your contract and make it a bit less…stuffy.
There are creative ways to spice up your contracts and make them more in line with your brand. Think outside of the box but please don’t toy with the legal language itself!
Do you have other suggestions on how to make a legal contract more appealing to readers? I would love to hear your thoughts in the comments!